Integrated Marketing Campaign

MacPherson's Dealer Workshop (DWS) is an annual event that brings together independent art supply retailers and art supply manufacturers.

For Dealer Workshop 2018 I designed the integrated campaign aimed at signing up retailers, with a goal of having each retailer sign up 3+ members of their staff including sales floor staff. 

The campaign combined print save-the-dates, sign up and informational emails, a sign up landing page, event website, and event signage, promotional collateral, and follow up emails highlighting art projects demo’d at the event.

Every aspect of the Dealer Workshop 2018 campaign was designed to highlight the hands-on artistic experiences the attendees would be getting. I chose imagery that showed art-in-action, with movement and color designed to build a sense of excitement.

The 2018 DWS coincided with the launch of the MacPhersonsOfficial instagram page, and attendees were encouraged to use the hashtag #MacDWS when sharing their own photos and videos on social media. 

The sign-up campaign succeeded and we signed up over 105% of our registration goal.

My work: Marketing collateral design, Email design, UX/UI, Webpage Design.

Event Sign-up: MacPherson's Dealer Workshop